Spain begins anti-migration ads

by liamssoft | September 20, 2007 at 03:23 am

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Many of them never make it. They risk their lives trying to find a better life.

The Spanish government has begun airing emotional television adverts across West Africa as part of its attempts to combat illegal immigration.

The $1.4m media campaign is to run for six weeks and has begun in Senegal.

The aim of the campaign is to discourage potential migrants from attempting the dangerous 12-day voyage by boat to the Canary Islands.

"My son left ... and we haven't heard from him in eight months," a distraught Senegalese woman says in one advert.

It then cuts to a boy lying face down on the rocks, apparently drowned.

"You already know how this story ends," continues Senegalese singer Youssou N'Dour.

"Thousands of destroyed families. Don't risk your life for nothing. You are the future of Africa."