Sustainable Fashion launched at London Fashion Week

A plan by Lord Hunt, the Minister for Sustainable Development and Energy and the Minister for DEFRA, annouced today at the opening of London Fashion Week that he is going to launch a new Sustainable Clothing Action Plan.

This action plan, which is backed by major high street brands such as Marks & Spencer, and it fit perfectly with London Fashion Week as it is the only fashion week that has a dedicated section to eco and Fairtrade clothing. Noir, which already showed at London Fashion Week, is one of the lines that is part of eco fashion and they uphold standards of workers' rights and environmental protection clauses.

As the trend for cheap fashion keeps growing higher, and stores like Primark keep getting bigger, textiles are fast becoming the biggest trend in household waste.

In the UK alone, about 1.2 million tonnes of clothes end up in the landfill because of this kind of fashion. Part of the Sustainable Fashion launched at LFW is the Sustainable Clothing Roadmap, which gives consumers information about how to use less energy for the life of their clothes, such as not throwing them away and washing them in cold water.

Retailers have a big responsibility in making sure their fashion is sustainable in this day as being environmentally conscious is no longer something that belongs to the hippie generation but to everyone.