We're at the tipping point for climate change (bonus: face in the clouds)

(Thanks myoakforest for noticing the face in the cloud)

We're at the tipping point for climate change. I don't mean physically, I mean socially--roughly half of us believe that we need to intervene now in order to stave off or adapt to inevitable changes, while half believe that the predicted effects are overblown and a long way off.

According to Ev Rogers, the guru theorist of innovation diffusion, we are at the "late majority" stage. The late majority, according to Rogers, is influenced most by friends, family, and peers--meaning, you and me. They're not as influenced by media or "science" per se.

So get out there are sell it!

Vivitar Ultra Wide and Slim with Fujichrome Titanium ISO 64 (T64) XPRO 35mm film.