Whither Tiger Conservation?
A mobile phone service provider in India launched a massive “Save the Tiger” campaign on television recently. It pooled in celebrities to endorse its campaign. And, it placed these advertisements in several television channels with remarkable frequency.
The advertisement company got paid for producing the advertisement. The mobile phone company cornered publicity through this campaign. The celebrities must have received their fee for their endorsement to this campaign. And, the television companies minted money for telecasting these advertisements.At the end of the day, how or in what way did conservation of tigers get benefitted?