Will Tapped Out Consumers Go Back to Tap and Drop Bottled Water?

Is credit crunch forcing people to change their drinking habits?

Will tapped out consumers go back to tap?

On June 17, Tapped Out Consumers Spurn Bottled Water (CBS News, AP) crunched the numbers and here they are: "Even a 24-pack of half-liter bottles at Costco Wholesale Corp., a bargain at $6.97, would be consumed by one person in six days. That's more than $400 a year.
But water from the tap? A little more than 0.001 cent for a day's worth of water, based on averages from an American Water Works Association survey - just about 51 cents a year."

Besides telling us that Sales of bottled water go flat as consumers return to the tap (Jenny Wiggins, FT) shows that being eco-friendly is now fashionable with Bottles tap into green aspirations.

Continues on Serge the Concierge