World Third Naked Bike Ride in Brighton (UK) June 7, 2008

Echoing the Situationist  way of spreading a message with humor, the BBC Naked riders take to city street reports that "about 500 cyclists stripped off, many adorned only with body paint slogans, for the third annual World Naked Bike Ride" in Brighton where "the cyclists were campaigning against the use of vehicles and their damage to the environment" on June 7, 2008.