Fansourcing the Music World
The Shins, who rock, have joined the world of crowd sourcing by fansourcing their music videos. Fans were encouraged to share their video clips from a concert they attended in Austin this past summer, and then the footage was edited into a music video. Over two hundred people submitted video from their mobile devices, and cameras. We had a bit of our own show here on NowPublic as members captured all the fun the day after this same show, sharing some great photographs from Austin City Limits.
This idea is certainly gaining momentum all over the web.
To pull it off, the Shins teamed up with user-generated-video upstart Current TV and instructed concert-goers to upload raw material to Current TV’s Web site. Roughly 200 spectators submitted footage, which producers then edited into a five-minute montage of at least one image from nearly every shooter. “With the Internet redefining a band’s success, ideas like this are the future of how music will be perceived – and received,” says Shins keyboardist Marty Crandall. “Audience enthusiasm should be harvested.”