A fascinating exploration of journalistic & blogging ethics
So, should a blogger write about slogans on an advertiser's site so that some buzz (hype) will be added to the blogosphere or information online? I agree with Harry McCracken of PCWorld.
Ultimately, I think there's a fairly clear bottom line here. If you're a journalist -- via a blog, a magazine, or anything else -- you must err on the side of not allying yourself with ad campaigns and slogans, or appearing to do so. If you're not a journalist, the rules can reasonably be looser. And therefore bloggers who get involved in this sort of thing are taking a stance on exactly what it is they do.
Oh, and what do I think of the notion of the "People Ready Business?" Mostly that it's a less patronizing and silly slogan than another Microsoft tagline -- "Your Potential. Our Passion." That's something, I guess. But I betcha my opinion isn't one that Microsoft would have ever let me state on its advertising site, no matter how "conversational" it might be.
And so you don't have to click far, here is what Jeff Jarvis in buzzmachine says, clarifying things as Jeff often does. For the record, I don't think journalists should ever do this unless they have decided to go into PR. As far as bloggers go, if your blog relies on whether or not people trust your judgment or opinion (like in a Food blog, music review blog, Mommy blog, media blog, business blog, etc.) why would you risk your credibility for a few bucks? New or old media, a shill is still a shill.