A fascinating exploration of journalistic & blogging ethics

Ultimately, I think there's a fairly clear bottom line here. If you're a journalist -- via a blog, a magazine, or anything else -- you must err on the side of not allying yourself with ad campaigns and slogans, or appearing to do so. If you're not a journalist, the rules can reasonably be looser. And therefore bloggers who get involved in this sort of thing are taking a stance on exactly what it is they do.

Oh, and what do I think of the notion of the "People Ready Business?" Mostly that it's a less patronizing and silly slogan than another Microsoft tagline -- "Your Potential. Our Passion." That's something, I guess. But I betcha my opinion isn't one that Microsoft would have ever let me state on its advertising site, no matter how "conversational" it might be.