Fisher-Price unveils T.M.X. Elmo (AP)

EAST AURORA, N.Y. - Fisher-Price, a unit of Mattel Inc., on Tuesday took the wraps off T.M.X. Elmo, ending months of unprecedented secrecy that's had the toy industry abuzz. Until the unveiling, only about 50 people had seen it. He's still red, fuzzy and really ticklish, but now Elmo's laughing fits have him slapping his knee, falling to the floor, rolling over and pounding his arm. Predicted to be a hot holiday seller, the new and improved Tickle Me Elmo made its debut on ABC's "Good Morning America ...