Flash-No, HTML-Yes

by biverson | April 27, 2007 at 06:07 am

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Luckily, we're also good listeners, and that's why a few months ago we started toying with a new and improved HTML version of the MTV site. Anyone watching the live beta site has been witness to substantial evolution, from the overall look of the pages to simplified navigation, a new video player and a vastly improved internal search mechanism.

But they have gone back to HTML. The reality is, the internet is just a bunch of "databases with pretty faces" and if you can't search quickly and go to the information you want, when you want it, no site is going to work. The internet is not TV. It is not linear, and linear information doesn't play well. Flash, for all of its bells and whistles and its interactive features, packages information for folks who want to root around and find the info they want, when they want it.