FTC Responds To Microsoft OutCry Over Google-DoubleClick Deal

by alaaron | May 29, 2007 at 10:54 am
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Following suit from Microsoft, the Federal Trade Commission (FTC), independent consumer rights protection agencyn in the US, has been keeping a close eye on the Google/DoubleClick deal.

The FTC has opened an antitrust investigation into Google Inc.'s proposed $3.1 billion purchase of ad-management technology company DoubleClick Inc.

The review of the deal was widely expected after Mountain View-based Google announced plans last month to acquire DoubleClick, a company that helps its customers place and track online advertising.

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