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About Gauravonomics
Gaurav is the 2008-09 Yahoo! Fellow in International Values, Communications, Technology, and Global Internet at Georgetown University. Gaurav is doing research on how social media is being used differently by individuals and institutions in BRIC countries as compared to their first world counterparts. Gaurav will be teaching a graduate course on social media in business, development and government in Spring 2009.
Gaurav is serving as the Yahoo! Fellow on leave from his role as the National Brand Head for Indica at Tata Motors, which is a part of the Tata Group, India’s largest business conglomerate.
Gaurav is frequently quoted in media as an authority on the emerging social media scene in India and has contributed chapters to two books on social media.
Gaurav is presently writing a book how to market to consumers who define themselves by their anti-consumerism and working on MobiChange, a social entrepreneurship venture that will use mobile social networks to mobilize social change.
Gaurav has an MBA from Indian Institute of Management Bangalore.
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Gauravonomics Blog on Social Media and Social Change has been updated @ 06:22 am, Oct 22/09
I was quoted yesterday in a Mail Today story on the launch of the international version of Kindle. I have the US version of the Kindle. It has more than 100 books on it and I totally love the...
Gauravonomics Blog on Social Media and Social Change has been updated @ 10:35 pm, Oct 21/09
I have a big announcement to make: Gautam Ghosh has joined 2020 Social to build the enterprise side of our Social Business Strategy practice. Gautam will join Dave, Upasana and myself in the core...

Gauravonomics Blog on Social Media and Social Change has been updated @ 11:54 am, Oct 06/09
We are building a world-class team at 20:20 Social and we have one position left — - Associate Consultant/ User Experience Guru (1) From IIT/ NID or equivalent with 4-6 years of experience...
Gauravonomics Blog on Social Media and Social Change has been updated @ 09:23 am, Oct 06/09
Sapna Dudeja from Jamia Milia Islamia is doing research on the Pink Chaddi Campaign and I’ll be grateful if you could take out five minutes and fill out this questionnaire. Here’s Sapna’s...

Gauravonomics Blog on Social Media and Social Change has been updated @ 09:04 am, Oct 06/09
(Gaurav’s Note: This guest post is written by Karishma Daswani who is a human resource consultant. You can connect with Karishma on Twitter or LinkedIn. The copyright for all guest posts on...
Gauravonomics Blog on Social Media and Social Change has been updated @ 06:16 am, Oct 05/09
After running 20:20 Social for almost four months, I have quickly realized that finding a unique niche for the firm on the continuum from Social Media Marketing to Social Business Strategy, and...
Gauravonomics Blog on Social Media and Social Change has been updated @ 05:35 am, Oct 05/09
In 2007, Drew Mclellan and Gavin Heaton brought together 100 of the world’s best marketing thinkers to create the first ‘Age of Conversation’ collaborative book; I wrote a chapter in...
Gauravonomics Blog on Social Media and Social Change has been updated @ 07:37 am, Sep 28/09
Tweeple.in is a great resource for finding interesting Indian Twitter users. It follows more than 135,000 Indian Twitter users, and generates a ranking of the most popular Indian Twitter users,...
Gauravonomics Blog on Social Media and Social Change has been updated @ 07:53 am, Sep 27/09
Google’s launch of SideWiki last week has led to a wave of criticisms and speculations. What is SideWiki? In essence, SideWiki allows Google Toolbar users on Firefox and Internet Explorer to...
Gauravonomics Blog on Social Media and Social Change has been updated @ 12:53 am, Sep 26/09
I was interviewed recently for a Livemint story on Twitter etiquette. Apart from the basic Twitter etiquette all of us need to follow as individuals, companies and celebrities need to be cognizant...


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