Geico's characters are heading for prime time
Actual News Geezer | June 20, 2007 at 07:13 amby
310 views | 0 Recommendations | 1 comment
The Geico characters - you've seen the "Planet-of-the-apes-nerd" on TV commercials. Now they are headed for their own show.
Working in the characters' favor are the familiarity and likeability that they've already garnered during their three years on television. According to Manhasset, N.Y.-based Marketing Evaluations, which measures both attributes for 600-plus characters as well as myriad other personalities, programs and brands, the Geico cavemen earn a "Q-Score" of 28, placing them seventh on our list of America's Most-Loved Spokescreatures.