Get paid to lose weight
In an attempt to hold down spiraling health-care costs, many companies are paying employees to lose weight or get in better shape. Employers are doling out bonuses, insurance discounts, vacation days and even gift cards.
Highmark, a Pennsylvania Blue Cross/Blue Shield licensee, offers a health and fitness program called Lifestyle Returns that pays $225 each year to employees agreeing to medical assessments and free health and nutrition coaching. The program is open to all employees, whether they are fit or fat. Because, as Highmark Vice President Anna Silberman puts it, not only do they want to move people from high to low risk, they also want to "keep low-risk people at low risk."