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Global teens growing indifferent to 'Brand America'
by lmurch | August 24, 2006 at 09:02 am
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In case you missed the memo, the Stars and Stripes have seen better days.Even before George W. Bush’s theatrical “Mission Accomplished” cameo aboard the USS Abraham Lincoln, brand visionaries had already set out on their grave task of sorting through the marketing ramifications of a president gone wild. Their collective conclusion would prove inevitable: if you want to insulate yourself against the USA’s rapidly tarnishing global image, you’d better stop wrapping your brands in the Red, White and Blue.
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