Google expands sales of print ads

by ryan | July 18, 2007 at 10:31 am

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Without any irony Google is now poised to give a boost to the industry it helped weaken. Google has launched an initiative to bring its advertising model to print media. The newspapers are desperate to find new advertising strategies and see the power of the big G as the answer.

The self-serve, Web-based program is designed to draw companies with little or no experience with print advertising. Like with search advertising, companies bid on available ad sizes, sections and dates; it's up to publications to accept or reject the bids. Google's technology automates the billing and payment cycles.

The fundamental question here is whether or not internet based companies will find value in reaching out to the print community. The assumption obviously and correctly is that there is no longer a distinction between an online consumer and a print consumer. And I think this is true aside from seniors who in the main stay offline.

And of course, Google isn't doing this from the goodness of their heart - they are going to make some money from it...

[q
url="http://www.theglobeandmail.com/servlet/story/RTGAM.20070718.wgtgoog18/BNStory/Technology/?page=rss&id=RTGAM.20070718.wgtgoog18"]Google's Smita Hashim, a group project manager, said Google will begin taking a “small revenue share” from each transaction, less if the newspaper quickly posts proof that an ad has run.[/q]

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