Google Halts ‘Miserable Failure’ Link to President Bush

First, the anodyne impressionist Rich Little was selected to address the White House correspondents’ dinner as a follow-up to the scathing routine last year by Comedy Central’s Stephen Colbert. Now a favored online tactic to mock the president — altering the Google search engine so the words “miserable failure” lead to President Bush’s home page at the White House — has been neutralized.

Google announced on Thursday on its official blog that “by improving our analysis of the link structure of the Web” such mischief would instead “typically return commentary, discussions, and articles” about the tactic itself.

Indeed, a search on Saturday of “miserable failure” on Google leads to a now-outdated BBC News article from 2003 about the “miserable failure” search, rather than the previous first result, President Bush’s portal at whitehouse.gov/president.

Such gamesmanship has been termed “Google bombing,” and is not unique to President Bush, or even politics. John F. Kerry, the Democratic presidential candidate in 2004, was linked to the search “waffles,” while other Google bombs have been elaborate jokes or personal vendettas.