Google Partnerships & Enhanced Logo Branding

One trend that has been noticed over the past 2
months is that Google is stepping up to the plate in the branding of
its logo within its AdSense network along with its major partnerships.

Why?
Possibly because Google is not the grassroots company it once was and
there has been talk of Google losing its branding due to the
association with “Googling” being searching, the old Kleenex scenario.

The
more Google builds its visibility and brand recognition of its logo,
and not of the text of its company name, the stronger it builds its
individual brand