NP Rank:
Google ready to unleash the GPhone
Maybe it will be free in exchange for looking at ads? I'm willing to bet we Canadians won't be able to get this one either!
Google ready to unleash the GPhoneSearch giant "pumping millions" into mobile strategy
Iain Thomson, vnunet.com 03 Aug 2007
Google wants to grab a chunk of the
rapidly-growing mobile advertising market with its upcoming Google Phone or
'GPhone', according to industry reports.
The search giant has invested hundreds of millions of dollars in a mobile
phone that is customised to showcase Google products, such as its search engine,
webmail and
Google Maps, the
Wall Street
Journal (WSJ) reported yesterday.
The WSJ cites "people familiar with the plans" as saying that Google, which
is conducting much of the development work in Boston, has developed prototype
phones and approached handset makers and mobile operators including
Verizon Wireless
and AT&T.
Industry analysts suggest that Google may replicate its huge success with
internet advertising by acting as a broker for mobile adverts.
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Susan Jones
Victoria, British Columbia, Canada




Most RecentMost Recommended Comments (9)
at 06:48 on August 3rd, 2007
Nice find. I love google's "make everything cheaper than everyone else to drive out competitors" take on business.
at 07:04 on August 3rd, 2007
Susan Jones, Good Stuff. Very well assembled post, thanks for informing us about this. It's fun to speculate about the powers of the big G.
at 07:25 on August 3rd, 2007
Susan Jones, I like this story. It's good stuff.
at 08:55 on August 3rd, 2007
First the Gpod and now the Gphone, seems like everyone is focused on the G-Spot! Lucky women.
at 11:32 on August 3rd, 2007
tell that to my husband!
heeeeeeeeeeee
at 13:13 on August 3rd, 2007
To clarify this: Google is not itself building these phones. They hope to find other companies who produce these "preconstructed" phones.
at 16:00 on August 3rd, 2007
The device itself is not important. What is important is what medium the device will use to connect to the internet. And the answer appears to be Wimax being rolled out by Sprint and Clearwire.
Picture this: you buy a device similar to the iPhone. You pay one monthly fee for Wimax service (nationwide wireless high-speed internet access). Your device will allow you to call any other user over the internet for free (you can already do this today thanks to Skype). You don't need your cellphone service anymore. In addition, you can cancel your internet service contract whether it be dial-up, cable, satellite or FIOS. And you can cancel your landline telephone service. Oh, and you can cancel your satellite or cable TV. These will also be available through your wimax internet access.
Who makes money? First, your wimax provider. Secondly, eBay - they will charge you a small fee to connect your free Skype calls to the old-fashioned landline network. But how long will that last?
So how can Google get in on the action? All they need to do is ensure that the forthcoming wimax devices are "open." That is, they don't want their software excluded from privately-owned wimax infrastructure. Perhaps that is why they just teamed up with Sprint . . . .
at 09:42 on August 4th, 2007
Ah. Brilliant!
at 18:17 on August 3rd, 2007
wow! Gerald, thanks for that explanation, you are a rockstar! the bulb went on for me.
woot!