Google Reveals 'Invalid Click' Stats to Advertisers

by mtippett | July 26, 2006 at 02:15 pm
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Google has taken a step toward more transparency regarding click fraud and has tweaked its AdWords system to display invalid-click data to advertisers, reports
CNET. Even inadvertent double clicks on an ad will not be charged to
advertisers, according to business product manager for trust and safety
at Google Shuman Ghosemajumder.

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