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Google's contextual advertising may lead to heart attack
by streetanatomy | July 22, 2007 at 08:14 am
317 views | 4 Recommendations | 1 comment
Ok so maybe that headline is a bit dramatic, but just take a close look at this screen capture of Yahoo! News.
Google ads work by scanning a page for keywords and placing ads that relate to the keywords in the advertising space. So obviously ‘coffee’ came up
numerous times in that article and so the Google computer gods placed
an ad for delicious Folgers coffee right next to it.
We are constantly being bombarded with contradicting messages mainly
through advertising, so it’s no wonder that most of America can’t make
sound health care decisions on their own.
Sadly I think that the ad wins over the message in the headline. How
can anyone resist a second cup of heart-attack-triggering coffee?
via AdPulp
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Most RecentMost Recommended Comments (1)
at 11:14 on July 22nd, 2007
streetanatomy, great headline and insightful observation. As great as google is, when you take a second look at some of the features you realize how much work remains to be done. Good Stuff.