Haier's detergentless WasH20 washing machine

The detergentless WasH20 reportedly works by breaking down water molecules into OH- and H+ ions [...]  the stains on the linens are "attracted and retained by ions of OH-, while the clothes are sterilized by the H+ ions."

Site says it is a "bi-mode hybrid" machine, offering an electrolysis soap-free mode as well as a "traditional" mode.