'Assburger's Syndrome' Tops Google Trends after 'Parenthood'

by Jordan Yerman | March 10, 2010 at 08:48 am
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Asperger's Syndrome on Parenthood sparks searches for "Assburgers Sydnrome"

Television viewers flocked to their search engines after last night's episode of Parenthood, which dealt with Asperger's Syndrome (often mistakenly called "Asperger's Disease"). However, millions of people are apparently unfamiliar with the term, and typed in "assburgers syndrome" instead. This is not so much a Google-Trends FAIL as a collective vocabulary FAIL.

If you type "assburgers syndrome" into Google, the algorithm will correct you, at least as of this morning. Did the pattern of click-throughs following all those searches end up defining the projected "right answer" for this search, thus creating the automatic redirect; or had a steady-but-small number of people been searching for the comically-misspelled "assburgers syndrome" for years?

Asperger's Syndrome: Still Loosely Defined

Asperger's Syndrome is a type of high-functioning autism characterized by several symptoms (though a definitive definition does not exist): imparied nonverbal communication skills, lack of social or empotional reciprocity and narrow or restricted interests. Dysamoria writes about Autism here on NowPublic.

Assburgers Syndrome, on the other hand,  does not exist.

 

"Parenthood" writer and executive producer Jason Katims has a 13-year-old son with Asperger's, and has said NBC was "supportive but wary" about the Asperger's plotline.
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Sandra Maddox

I also have a 13 year old grandson who was diagnosed with asperger's about 4 years ago.  We have struggled due to the fact that there is little known about this disease but mostly because there are few people who have ever heard of it much less understand it.  I was so excited when I watched "Parenthood" last night.  It was the first time that I had even watched this show but do intend to watch it every week if this storyline has a big part in this series.

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Susan Marie Kovalinsky
First Flagged at 9:03 AM, Mar 10, 2010 by Susan Marie Kovalinsky

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