Barbara Sofer Dir. of PR for Hadassah Medical Center
If you want to hear the interview please go to israelseen.com
We have this wonderful interview with Barbara Sofer Director of Public Relations for Hadassah Medical Center. Enjoy.
Barbara Sofer of Jerusalem, Israel is the Israel Director of Public Relations and Communications for Hadassah. She is a popular columnist in the Jerusalem Post, a journalist and novelist.
In addition, her articles have appeared in the New York Times, the Boston Globe, Women’s Day, Reader’s Digest, and Parent’s to name a few. She has also served as contributing editor for Inside Magazine and editor of Ohr Torah Stone Newsbriefs. Barbara is the author of Kids Love Israel, Israel Loves Kids, Shalom Haver, Goodbye-Friend (Karben) written with Rachel Rabin, and The Thirteenth Hour, a novel, which received wide critical acclaim, published by Dutton, Penguin and Keter Publishing, in Hebrew, and llan Ramon, Israel’s Space Hero, (Lerner) a children’s biography of the late Israeli astronaut Ilan Ramon. She is currently writing a children’s book on the Israel Defense Force and an adult book on spirituality, At Home with God. As the liaison from Hadassah’s projects to the foreign press, which included such top tier media programs as Sixty Minutes and Nightline, she contributed to the CNBC program Jerusalem ER, which won a 2003 Emmy Award. The positive press exposure was a key factor in Hadassah Medical Organization’s nomination for the 2005 Nobel Peace Prize.
From the very beginning, Hadassah’s pacesetting progress has set the standard for medicine in Israel; this standard is excellence. An impressive list of achievements – each of them trailblazing – is testimony to Hadassah’s vision and mission. Today, the Hadassah Medical Organization continues to march forward to make the world a better place through healing, teaching and research.
For over nine decades, Hadassah has extended its hand to all, without regard for race, religion or ethnic origin. People from all the countries in the region turn to Hadassah for hope and help. They are treated alongside patients from the Mediterranean Basin, Europe, South America and the United States.
Since 1960, Hadassah has trained over 700 students from more than 90 countries culminating in a Master of Public Health Degree; has helped more than one million Africans retain their eyesight, while training local doctors to continue fighting eye disease; brought critical care expertise to earthquake-torn Armenia, Turkey and Greece and to tsunami victims in Sri Lanka; and assisted in the recovery effort at the bombed U.S. Embassies in Nairobi.