Cancer Research UK Launches Viral "Breast Awareness Guy" Campaign for Breast Cancer Awareness Month

Leading brand communications agency, Ogilvy Group UK, this week launches a campaign for its client Cancer Research UK to tie in with Breast Cancer Awareness Month (BCAM) which runs from 1st to 31st October.

The campaign – entitled "Breast Awareness Guy" – aims to encourage donations of at least £2 per month to Cancer Research UK. The campaign consists of a short viral film which will be sent out via email and seeded around the Internet. The film – also supported by email and banner display advertising – directs women to a microsite (www.breastawarenessguy.org/) where they can learn about breast awareness, the work of Cancer Research UK and how to make a donation.

To view Multimedia News Release, go to http://www.prnewswire.com/mnr/breastawarenessguy/35265/