Cigarette drink aims to beat smoking ban
Business looks for any opportunity to exploit a new market and smokers affected by the smoking ban that many countries have brought in are being targeted by this new 'cigarette drink' that manufacturers claim can help keep cigarette cravings at bay for an hour or so. The drink is called 'Liquid Smoking' his should not be confused with 'Liquid Smoke' which is a food flavouring available in the US
The drink, called Liquid Smoking, has already proved a hit in the Netherlands where it has been on sale for a year.
Dutch suppliers United Drinks and Beauty Corporation, hopes the drink will be on sale here before Christmas as they aim to target the opposite end of the energy drinks market.
The manufacturers say it does not contain the drug nicotine, but rather a mix of roots from South African plants which is said to give "a slight energising effect, followed by a euphoric sense of calming and relaxation."
It has less than 21 calories per 275ml can and would cost £1.50 in the shops.
Although there will be no lower age limit to buy it, the makers believe it should not be drunk by anyone under 15.
United Drinks Chief Executive Martin Hartman said: "The product we have developed has got similar properties to nicotine, so we are trying to help people out who are affected by the ban on nicotine People might use this instead of a cigarette or tobacco to help the cravings.
He added: "It will take the edge off of a need for nicotine for between one to four hours.
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Berkeley, California, United States