Clean odors invite moral behavior - Study It’s a common fact that aromas and scents can cure diseases but a study led by a professor from the Brigham Young University. This soon-to-be published study entitled “The Smell of Virtue” shows how people became generous with others when they are placed in clean-smelling environments. The results are determined after they sprits a small amount of Windex in a room. Researchers come up with this study as they see implications of rapport among workplaces, retail stores and other organizations that basically rely on traditional surveillance and security measures to law enforcement.
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Christopher Maute (not verified)at 09:12 on October 30th, 2009
This study is circumspect at best, hokum at worst. If they truly wanted to tease out the effects they were studying they would have had another control group with another odor they did NOT expect to induce moral behavior (i.e., a non-clean odor), or a citrus odor minus the Windex, or the Windex odor minus the citrus, or just an ammonia odor (the active ingredient in Windex).It's clear that none of these authors are odor researchers and surprising that Psychological Research would publish this article considering the methodological flaws inherent in it.If Windex increases morality, are window washers more moral than trash collectors? What is the real ecological validity of this study? Answer: none.