Colonic irrigation - the business argument

by fingeronpulse | March 21, 2012 at 03:22 pm

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Alternative treatments such as colonic irrigation have been gaining more and more popularity in the UK and are often considered by upmarket salons or day spas.

While I personally believe the practice to be pointless at best, and potentially casing irreversible damage at worst (even without any accidents such as bowel tearing, the removal of the colon's natural bacteria cultures is irreversible and foolish, particular in those for whom there is no pre-existing problem or reason for undergoing colonic irrigation other than having listened to an expert once upon a time who recommends it to be done once every 5 years!), these arguments are of little relevance to the majority of business owners.

This is not to say that business owners do not have morals, but any sensible business will respond to the demands of its customers - knowing that if you don't, your competitor will.

Having worked as an asset remarketer for almost two years in the USA (where the colonic irrigation craze hit a few years earlier than it has here in the UK (who in turn are a couple of years ahead of Warsaw, upon whose streets many a colonic irrigation treatment peddler now walks)), I saw first hand the success - or lack of - that investment in this equipment can bring.

Many successful businesses invested huge sums of money into this elaborate equipment, and presumably in employing experts to operate it, only to see the equipment fail to pay for itself and drag the entire business down. The resale value of such machines is, of course, absolute pennies on the Dollar, Pound or Euro.

There is far greater market potential now for natural, organic treatments and therapies. 'Alternative' style treatments have their time and their place, and times of economic austerity in the United Kingdom are not it. Introducing allergen-free pure mineral makeup, organic tanning solutions, and paraben-free cosmetics are all simple and cost-effective steps any beauty business can take to give themselves a fresh outlook and generate the necessary buzz to keep customers coming back, and attract new ones.