Comfort Food Crisis: 6 Tips to Beat Food Cravings
You may feel they arise from the depths of your being, but cravings usually arise due to a cue. Maybe you associate ice cream with comfort – so you crave it when you’re having a bad day. You may crave certain foods on holidays or after seeing an appealing food ad, or you may be obsessing over a food you’ve had to trim from your diet list.
Regardless of the cause, when a craving strikes, all thoughts are reduced to getting a hold of that food, and nothing else will do. Your brain goes into mega-production of a hormone called ghrelin, which stimulates hunger.