Daily retail shopping good for mental health
I believe that this is true and a recent study confirmed it. A daily trip to the store is good for you, even if you don’t buy anything much. So, I try to find stores that have lots to look at.
Here is one. A store that writes on the window to tell you exactly what they are about is helpful, though I don’t think this window description does it justice. Look closer and you can see what’s inside. All sort of theme oriented products that are intended to make you and your psyche feel much better.
“Shopping As Therapy: Good Health Comes In Small Packages
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"Certainly, we're all aware of how shopping means different things to different people at different times," writes author Paco Underhill in his book, Why We Buy: The Science of Shopping.
Underhill is a unique researcher who, for almost 20 years, has used the tools of the anthropologist to study people in retail environments. "We use shopping as therapy, reward, bribery, pastime, as an excuse to get out of the house, as a way to troll for potential loved ones, as entertainment, as a form of education or even worship, as a way to kill time," he says. As Underhill's studies have made clear, shopping meets a variety of needs.
"I love to take my favorite catalogs, after they arrive in the mail, and curl up in bed for an hour or two before I go to sleep. I turn down pages with items I like on them, imagining what it would be like to own them," says one woman from Rochester, New York.
"Buying stuff for the grandchildren gives me a new lease on life," says a grandmother in Fairfax, Virginia.
"I remember going to the local variety store with my mom. She would buy stuff we didn't really need, little things...a little reward system against the annoyances/disturbances of life," recalls a keenly perceptive daughter.”