Debunking the Organic Myth
There’s always been a lot of controversy surrounding organic foods. Near my house, there’s a grocery store called Whole Foods, a national chain that sells primarily organic and natural products and calls itself “America’s Healthiest Grocery Store.” Its customers are willing to pay a little more—sometimes as much as two or three times the price of non-organic alternatives—for food they believe to be more nutritious and better for them and the environment.
And although they may be right in thinking that organically produced foods are better for the environment, the evidence is not clear if organic foods are any healthier or nutritious than “regular” food. Most people, however, instantly make a connection between organic labels and a healthier, more nutritious option.
This is called the “health halo” effect. Read More