FDA Threatened Celestial Tea Company over Use of Natural Sweetener Stevia

by Maireid Sullivan | February 3, 2008 at 02:47 pm
663 views | 4 Recommendations | 8 comments

I just discovered NaturalNews.com - http://www.naturalnews.com/
I particularly liked the 'health' section – and the article Natural Tooth Cure for Curing Cavities and Preventing Root Canals, which shows that cavities can be healed through nutrition.
And, under the heading of "politics" there is a must-read article:
The Coming Financial Collapse of America (and Why Today's Market Bloodbath is Only a Small Taste of Things to Come...)

But, I digress, –this post is about the herbal sweetener Stevia.
I use Stevia. It is said to be 300 times sweeter than sugar. I use it in presesrves and baking.
I use it in combination with fructose - because its twice as sweet as sucrose, therefore I only need half the quantity. Sometimes I use a quarter recommended sugar and add stevia. It's great stuff!

But, of course, the FDA must deal with commercial concerns. Read  on...

(NaturalNews) The FDA has sent a warning letter to the Hain Celestial Group, instructing the natural and organic food producer to relabel certain products that contain the sweetener stevia. The letter concerned the Celestial Zingers To Go tea and drink mix products, which the FDA charges are being labeled and marketed as food products, even though an ingredient they contain -- the stevia herb -- has not been approved for use in foods in the United States.

Stevia, derived from a South American plant, has become popular as a sweetener because it has 300 times the sweetness of table sugar but almost no impact on blood glucose levels. Its taste is said to have a slower onset than that of sugar and to last longer.

Stevia has been approved for use in food and beverage products in a number of countries, including Brazil, Canada, China and Japan, but to date the FDA has only approved it as an ingredient in dietary supplements.

In response to the warning letter, Hain Celestial Group removed the term "iced tea mix" from all labels of the products in question, and made the words "herbal supplement" much more prominent.

In light of the increasing popularity of stevia and the fact that companies like Hain Celestial have apparently been trying to get around regulations of its use, the FDA said that it expects to soon receive a petition to approve the sweetener for use in foods. Reportedly, both the Coca-Cola Company and Cargill are interested in producing stevia-sweetened products, with Coca-Cola having filed 24 patent applications related to the sweetener.

Read the entire story here:

recommend This comment thread is now closed
René
René
flagged this story as Good Stuff

at 01:38 on February 4th, 2008

I'm sure the High Fructose Corn syrup people will try to block this. Maireid Sullivan, I like this story. It's good stuff.

0
Maireid Sullivan

Hello René,

Thank you for the 'tick'.

You've put your finger on it! :) 

PEP
PEP
flagged this story as Good Stuff

at 05:34 on February 4th, 2008

Maireid Sullivan, I like this story. It's good stuff. I use Stevia daily. I'm kind of just waiting for the FDA to try and block its use in the U.S. (that seems to be its role--blocking us from having inexpensive healthy things). If industry giants like CC are interested, then maybe FDA will back off on Stevia. Not that they're impressed by $$$$ and power or anything.     ;}

0
Maireid Sullivan

Hi Pep,

Great to connect with you!

...and thanks for the 'tick' :)

 There
is one word for it –Lobyocracy" – because the executive branches of
both corporate and government bodies are interchangable, and all have
the same primary agenda –that of raising profits.


This must change, I hope, if we are to ever bring sanity into genuine intelligent policy making.

 

0
Maireid Sullivan


0
momentofchoice

please be wary of the information you read on the natural news website. after extensive tooling around the site and its affiliate sites, i've posted my discoveries/opinion here.

0
Maireid Sullivan

Thanks for that alert, momentofchoice!

I took the site at face value! Silly me!

Still, a lot of websites link to products that pay a sales 'royalty' –e.g. Amazon.com.  –rather than asking for donations to help pay for maintaining the website. I wouldn't be cynical about that.

Re. political affiliation -  contradiction calls for caution.

....BUYER BEWARE!

And, likewise, in response to your search for healthy foods for your child, welcome to the real world!

I find the little red book "Chemical Maze" very helpful. Don't know if the same book is available near you, but your local health store will have an equivalent.

It doesn't take long to learn about additives if you take that to the market with you. Pretty soon, you'll discover that you can buy very little FOOD at the supermarkets. For me, the shocking realization is ALL the food in the supermarkets is there because is MOVES ...and fast! People BUY ALL of that stuff! No wonder we have so many overlapping health epidemics!

Don't worry, you'll become acustomed to using limited supplies to make really delicious healthy fresh meals - with a lot more variety than our parents had. Plus, if you can, grow some foods too. - especially herbs. If you don't have a garden patch, you can use pots. E.g. Cut the bottom off large plastic pots, for quicker drainage, and put them on the ground. You can grow quite a lot of veggies in pots– such as tomatoes, eggplant, peppers, beans/peas, (climbers), herbs, etc.

Shopping today requires a very serious and ongoing 'learning curve' - but, the rewards are great, and it's very satisfying to have a sense of 'knowledge' in the market place.

Be Well!

Maireid

0
momentofchoice

Thanks for the Chemical Maze tip. I will definitely check it out.

This story was created over 3 months ago, the comment thread is now closed.

closeSign in to NowPublic

is reporting from