Group Releases ‘Obesity GPS’ to Battle the Bulge

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Confused after reading  a news release issued today by the STOP Obesity Alliance, I decided to rewrite the portion of that news release containing a description of the group’s “Obesity GPS.”

In the news release, the Obesity GPS is described in long-winded fashion as the first navigation tool developed to guide public and private decision makers as they determine the most successful routes towards reducing the overweight and obesity epidemic, which costs the United States at least $92.6 billion annually, and affects the lives of two out of every three adult Americans.

After reading it, I put on my public relations guru hat and drafted the new, easier-to-understand statement below:

The Obesity GPS is a Global Positioning System for overweight people that directs them away from fast-food restaurants, convenience stores and ice cream parlors and toward gymnasiums, walking trails and fitness facilities instead.

Glad I could help clear up the confusion.

-- Bob McCarty Writes