Jamie Oliver: Many Poor Families Choose The Most Expensive Food
Jamie Oliver has said he finds it hard to talk about "modern-day poverty", saying many poor families in Britain do not know how to feed themselves and choose expensive options.
Oliver, whose new Channel 4 show, Jamie's Money Saving Meals, is designed to help people save on their food bill, added: "The fascinating thing for me is that seven times out of 10, the poorest families in this country choose the most expensive way to hydrate and feed their families. The ready meals, the convenience foods."
You go to Italy or Spain and they eat well on not much money. We've missed out on that in Britain, somehow."
Oliver, who had a partnership with Sainsbury's for 11 years and campaigned to improve school dinners, said: "One of the other things we look at in the (TV) series is going to your local market, which is cheaper, anyway, but also they don't dictate size. From a supermarket you're going to buy a 200g bag of this or a 400g pack of that. If you're going past a market, you can just grab 10 mangetout for dinner that night, and you don't waste anything."