Jerry Rice named spokesperson for F4CP

December 9, 2008 — Jerry Rice, considered the greatest wide receiver in National Football League (NFL) history and one of the greatest players that ever played, now carries the ball for the chiropractic profession.

The Foundation for Chiropractic Progress (F4CP) has enlisted Jerry Rice to speak on his use and support of the chiropractic profession. An advertising campaign featuring Jerry Rice will kick off in the Dec. 15 issue of ESPN The Magazine on page 46. The publication is currently available on many newsstands throughout the country. The magazine has a national circulation of more than 2 million.

The full page ad of Jerry Rice includes positive statements on how chiropractic made a difference in making him one of the most feared wide receivers in history and later as a finalist with the popular Dancing with the Stars program.

This ad is the beginning of a comprehensive public relations effort that

 

is planned in the next couple of months to communicate Rice’s endorsement that will include placement in Sports Illustrated, USA Today, Men’s Fitness, and Women’s Health. It will also include a press release and video to the media, an advertorial that will be sent to 10,000 newspapers in the country, and a Public Service Announcement.