Michelle Obama Childhood Obesity campaign gains traction
Michelle Obama childhood obesity detractors are few and far between. When the campaign first launched several weeks ago many did not know what to make of it. Through an organised effort combining several government agencies, her childhood obesity movement has built up a lot of momentum.
The First Lady took her campaign on the road several times over the last few months. whether it was talking to governors associations or the PTA, Michelle Obama got the message out. Kids need to play more and eat healthier foods. The main source of their daily nutrition is in school. So the first Lady teamed up with the Department of Education to create a healthier schools campaign.
That's not all. She even had the Department of Agriculture support her to create video games with nutrition themes. Picture your kid playing a video game and learning about the four food groups. If their having fun they I guess you can call this idea a success. The First Lady asked game developers to design games that kids would enjoy. They were asked to include the food pyramid in the games design. The winners of the contest will receive up to $10,000 each. Not bad for a couple days work.
Another interesting phase of Michelle Obama childhood obesity campaign is the amount of participation she has received from private enterprise. Corporations know a winner when they see one. Having your company stand out as a supporter of good nutrition for kids is a pretty good public relations move.