Oberto Targets 'Alpha' Males

LOS ANGELES Oberto Sausage Co. is launching its first national advertising this week with a television-oriented campaign by independent Ground Zero, according to Tom Ennis, vp of marketing.

The "Don't be a sidekick. Eat like an alpha" campaign uses comedic situations wherein the dominant, admired character is the Oberto snacker. One spot set in a police station shows a female cop styling herself mannishly to copy her alpha-male partner.