Peanut Butter Makers Hurting from Salmonella Outbreak

by Jordan Yerman | February 8, 2009 at 05:06 pm

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Peanuts are getting a bad rap... since Peanut Corporation of America was identified as the source of the salmonella outbreak, shoppers are wary of all peanut-containing products, regardless of from where their legumes come.

As a result, sales are down and peanut butter purveyors are worried that consumers will build new shopping and eating habits that do not include things like peanut butter or dry roasted peanuts.

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The drop-off is so striking that brands such as Jif are taking the unusual step of buying ads to tell shoppers that their products are not affected, and giving them a coupon to make sure they do not learn to live without a staple that almost every child loves -- and more than a few of their parents, too.