Psycho Donuts Store in California Draws Customers and Protests
Psycho Donuts is a fairly new store that has opened in Campbell California and is considered an 'edgy' doughnut shop', and although it is drawing customers, it is also drawing protests as well.
Jordan Zweigoron started the shop, and about two weeks after the shop opened, the protests started with some people saying you should never combine sweet treats with the idea of mentally ill people.
In Zweigoron's shop, Psycho Donuts, customers are handed bubble wrap to pop as they come through the door. Cashiers dress in old-fashioned nurses' outfits and patrons can get their picture taken in straight jackets near a mock padded room before they head out to sit in the "group therapy" area.
The name came after the shop was opened, but most of the doughnuts have nothing to do with mental health issues.
Now there are doughnuts called 'the bipolar doughnut' with half chocolate frosting and nuts and half coconut flakes, and people have now started complaining.
"When the complaints started, the complaints were everything all at once. We have a doughnut called the Massive Head Trauma, the doughnut resembles a man who had ... better days," Zweigoron said.
The Massive Head Trauma, or M.H.T. for short, is a jelly filled doughnut with a frosting face with the letter "X" for eyes.
Some have said that this doughnut is offensive to Iraq war veterans.
"When I saw them [the doughnuts], it was total shock," said Oscar Wright, CEO of the United Advocates for Children and Families, a group that supports families of children who need mental health services. "The Massive Head Trauma -- to have a doughnut with a white glazed face and jelly oozing out the side of its head, it was incomprehensible."
Many have called for Psycho Donuts to change its theme or close, as they have crossed the fine line between what is acceptable and what is not.
Zweigoron said he receives calls and e-mails every day from people who suffer from mental illnesses who support his shop. He has only gotten more business from the recent media coverage.
Zweigoron has promised that there will be an evolution in his shop however and he is in to compromise.