Qwitter: Addiction vs Addiction

Lifehacker has a really cool article about how a health action group called Tobacco Free Florida is leveraging the addictive nature of Twitter to help people quit smoking. The campaign is called Qwitter, fittingly enough, and can be reached on Twitter via the username iquit. Craving substitution? Real-time journal for those kicking the habit? I'm not sure how TFF came up with this, but it sounds compelling: Twitter updates are totally public, so the whole world can track your progress (if it can find you in the wilderness of tweets): total strangers are gonna know if your daily smoke tally starts to climb...

(I am not affiliated with Tobacco Free Florida, but I am juuuuuuuust getting into the Twitter habit. I saw my peers doing it and thought it was cool, so I started tweeting...)

Lifehacker article