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Rats Develop Heroin-Like Addiction To Junk Food, Says Study
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by Yuliya Talmazan | October 21, 2009 at 12:10 pm
271 views | 16 Recommendations | 49 comments
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A new study out of U.S. shows that rats develop a heroin-like addiction to junk food. The study says pleasure centers in the brains of the rats get addicted to high-fat, high-calorie diet becoming less responsive, forcing rats to consume more junk food.
“This is the most complete evidence to date that suggests obesity and drug addiction have common neurobiological underpinnings,” says study coauthor Paul Johnson of the Scripps Research Institute in Jupiter, Fla.
The study draws important biological conclusions, but it is also out there to prove junk food marketing useless. Rats can't see or perceive ads, and yet get hooked on fast food just as much as humans do. So, it really is all about what is inside that burger rather than what is in that TV commercial. McDonald's, A&W and Krispy Kreme should just shut down their marketing departments right now because their customers are sure to flock to their outlets anyway -- a point underscored in the now famous documentary "Super Size Me," which tried to prove that fast food can be "physiologically addictive and physically harmful."
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Most RecentMost Recommended Comments (49)
at 19:35 on October 21st, 2009
Now, some poster told me that I had no compassion because I said that poor people don't eat badly because they are poor, but because they eat processed foods, and I should have added fast food and junk food.
Just look at how many kids have some kind of Frito-Lay fatty chip and a big bottle of soda with sugar for lunch.
That is the point.
at 20:09 on October 21st, 2009
I was just in a meeting with a Southerner who had a super duper 16 oz (I think) slurpee from 7-11. I have never seen the like...HUGE!
It was a long meeting, but she refilled it twice from our fountain but with DIET soda on the refills. Then she complained about her migraines..go figure.
at 08:18 on October 22nd, 2009
Roy, I was thinking about that very thing (story) as I was reading this story :)
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