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Rats Develop Heroin-Like Addiction To Junk Food, Says Study
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by Yuliya Talmazan | October 21, 2009 at 12:10 pm
471 views | 16 Recommendations | 20 comments
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A new study out of U.S. shows that rats develop a heroin-like addiction to junk food. The study says pleasure centers in the brains of the rats get addicted to high-fat, high-calorie diet becoming less responsive, forcing rats to consume more junk food.
“This is the most complete evidence to date that suggests obesity and drug addiction have common neurobiological underpinnings,” says study coauthor Paul Johnson of the Scripps Research Institute in Jupiter, Fla.
The study draws important biological conclusions, but it is also out there to prove junk food marketing useless. Rats can't see or perceive ads, and yet get hooked on fast food just as much as humans do. So, it really is all about what is inside that burger rather than what is in that TV commercial. McDonald's, A&W and Krispy Kreme should just shut down their marketing departments right now because their customers are sure to flock to their outlets anyway -- a point underscored in the now famous documentary "Super Size Me," which tried to prove that fast food can be "physiologically addictive and physically harmful."
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