Scientists dismiss 'detox myth'
After Christmas and the New Year shop windows and womens magazines are full of adverts for new diets and detox products that claim to clean our bodies of the toxins built up over the holidays.
A new report from Sense About Science says that there is no evidence that such detox products work and the best way to health is eating fruit and vegetables as part of a healthy balanced diet.
Our kidneys and liver will do a good clean up job better than any detox product tested in this research.
There is no evidence that products widely promoted to help the body "detox" work, scientists warn.
The charitable trust Sense About Science reviewed 15 products, from bottled water to face scrub, and found many detox claims were "meaningless".
Anyone worried about the after-effects of Christmas overindulgence would get the same benefits from eating healthily and getting plenty of sleep, they said.
Advertising regulators said they looked at such issues on a case-by-case basis.
The investigation, done by research members of the Voice of Young Science network, was kicked off by a campaign to unpick "dodgy" science claims - where companies use phrases that sound scientific but do not actually mean anything.