Snus: the new smokeless tobacco replacing cigarettes
Snus, the new smokeless tobacco that comes in a teabag-like pouch that Marlboro and Camel is hoping to introduce to a new generation of tobacco seeking subjects who are limited by no-smoking laws.
The only boom in the U.S. tobacco market is coming from smokeless products which makes sense for Snus as it doesn't require the users to spit out the residues as we often see baseball players do. Marlboro is soon to launch Marlboro Snus, the first smokeless product with a cigarette brand name which gives people the nicotine fix they seek in offices, restaurants, and even airplanes.
R.J. Reynolds, second in U.S. tobacco sales, is expanding tests of its Camel Snus from two cities to eight, which will include Dallas this month. Its ads have a "pleasure for wherever" tagline and a playful tone. Its "abridged guide to snusing" says, "Picture yourself stuck in the center seat 44B of an airplane: You can mope, or you can Snus."
Although smokeless tobacco poses fewer health risks than cigarettes, it still links to various types of cancer and prohibited to be sold to anyone younger than 18 in every state. Snus is still addictive and health advocates sees the new smokeless alternatives as a scheme to create a new generation of tobacco users.
Government figures indicate 44.5 million Americans smoke, down from a peak of 53.5 million in 1983.
The only part of the tobacco market in which sales are soaring is "moist snuff" such as Skoal and Copenhagen, which are placed between the lower lip and gum but not chewed. Other types of smokeless tobacco, including chewing tobacco and "dry snuff," have fallen in popularity. Snus is most akin to moist snuff.
Cigarette replacement such as snus comes in a teabag pouch in which the user sticks between the upper lip and gum for 30 minutes.