What is McDonalds recipe for success - 'salt and fat'

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In a recent interview with Scottish newspaper, the woman behind the image of fast food chain Mcdonalds, has revealed the secret of the chain's success.

Salt and fat.

Jill McDonald, chief marketing officer for McDonald's UK admitted that if the firm removed unhealthy ingredients, consumers would vote with their feet and eat elsewhere.

Ms McDonald said the core market remained burgers because that was what the public wanted – along with the salt and fat which came with them.

"Although we are very clear we are a burger business – that is why primarily people come to us – our customers are more aware of the need to follow a balanced diet and we needed to move in line with what customers wanted," she said.

"But fat and salt makes food taste good. There is no point taking all the fat and salt out of your food because people won't like it and they will eat with someone else. We have to make small steps to help people improve their diet."

The full interview