Winston iFags

Apple recently teamed up with Winston to release a Europeanised version of the iPod, called the iFag - Zürich is currently plastered with ads for it. An annual subscription apparently gets you free refills and music downloads.
Mirroring the merging of devices that has resulted in the iPhone in the US, in Europe the natural objects to merge are the cigarette packet and the iPod resulting in the iFag.