World AIDS Day 2010: Alicia Keys Celebrity Digital Death Campaign
World AIDS Day 2010: Alicia Keys Asks Celebrities To Die On Twitter And Facebook For AIDS Awareness: Digital Death Buy Life AIDS Campaign
Pop superstar Alicia Keys has been lending her celebrity name in the fight against AIDS for years know. For World Aids Day 2010, Alicia Keys along with a host of celebrities are dying digital death on social media sites like Twitter and Facebook.
Keys solicited other stars like Kim and Chloe Kardashian, Ryan Seacrest, Serena Williams, her husband Swizz Beatz, Elijah Wood, Justin Timeberlake, Usher and Lady Gaga. Each celebrity have filmed their "last tweet and testament" videos.
All in all, the fan base of these celebrities add up to millions, Lady Gaga having 7 million Twitter followers and 24 million Facebook fans alone, will miss these celebrities' presence online.
The 29 year old Grammy-winning singer, Keys said it was "really important and super-cool to use mediums that we naturally are on".
"It's so important to shock you to the point of waking up," the R&B singer said. "It's not that people don't care or it's not that people don't want to do something, it's that they never thought of it quite like that."
Alicia Keys is directing people to the Keep A Child Alive, Digital Death/Buy Life website where fans can buy back the lives of the dead celebrities. The fund raising goal is to raise 1 million dollars.
The money raised from buying back the lives Lady Gaga, Kim Kardashian, Justin Timberlake, Ryan Seacrest, Serena Williams, and other celebrities goes towards the fight against AIDS.
By way of example users who visit Lady Gaga's Twitter or Facebook pages are greeted with a message that Lady Gaga is dead and she will stay dead on Twitter and Facebook until her fans contribute a total of $1 million.
Lady Gaga sacrificed her digital life to help save millions of real lives affected by HIV/AIDS in Africa and India. That means no more Facebook or Twitter updates from her until $1,000,000 is raised to buy her life back.
World AIDS Day 201: Ways To Give To Keep A Child Alive
- Donate Online And See Full List of Celebrities Participating in World AIDS Day 2010, Digital Death/Buy Life Campaign.
- Mobile Giving: Text "Alive" 90999
- Mobile Giving Text "BUYLIFE 90999