Yes, You Want Fries with That

by Jordan Yerman | April 6, 2009 at 11:27 am

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A quick article regarding a study of college students' food-ordering habits, particularly the tendency to order french fries.

The study suggests that instances of fry-ordering increase when the subjects are offered the choice between salad and fries, as opposed to fries or nothing.

The study will soon be released in the Journal for Consumer Research.

The French fries, widely perceived as the least healthful option, were three times as popular with students selecting from the menu that had the salad as they were with the other group.

One researcher suggests that once you see the salad, realize it's better for you and know that it's an option, your inner sense of self-satisfaction is triggered, and then ... you let yourself order fries, just because you were oh-so-smart enough to think about the salad, if only fleetingly.

So maybe, when you find yourself inexplicably compelled to opt for fries, perhaps it's not you... it's statistics.

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