High-tech Web site for the serious skier
unofficialsquaw.com | May 1, 2007 at 07:00 amby
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current, even "live" information about their favorite Squaw Valley area
slopes. The site is the brainchild of two brothers who became fed up
with sifting through cluttered Web sites looking for updates on local
ski conditions. Avid Squaw Valley skier Tim Konrad teamed up with his
Web savvy brother John to create unofficialsquaw.com, a uniquely
informative and interactive Web site for serious skiers.
provides Squaw Valley skiers with expert advice and immediate insider
news. With real-time weather information, daily trail reports, ">insider
tips, ">photos from the hill, local news, and more, this Web site is a
one stop powerhouse of information.
In addition to features
provided by the editors of Unofficial Squaw, the interactive Talk Board
forum and Blog provides a place for locals, expert skiers, and visitors to share
insights and participate in continuous dialog about local conditions.
This feature has become quite popular due to the unusual weather
patterns and the need for accurate trail and powder stash information
in the spring season.
The company's central focus is creating
new content. However, the Konrad brothers are also incorporating the
tools of Web 2.0 to enrich user experience. Integrating such innovative
third party services brings ski enthusiasts live updates via cell phone
directly from the slopes. Such live reporting provides invaluable
insight for the serious skier. It also allows the Unofficial Squaw team
to spend its time and resources on the slopes continuously gathering
UnofficialSquaw.com has its sights set on
expansion. Recognizing the opportunity to provide focused content in
the off-season, the founders are heading to South America in July to
start UnofficialAndes.com. Teaming up with industry leaders and
professional skiers during our summer months will allow the team to
provide content to ski enthusiasts during the months when major
publications are running limited content. Coupled with new features
including video & podcasts scheduled to begin early next month,
this website is expected to reach skiers throughout the world with
informative and relevant content and features.
For next season
the website's founders are developing similar independent websites for
ski areas throughout North America. They are also providing consulting
services for resorts interested in Web 2.0 integration in-house.
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