Hong Kong's famous seafood restaurants by Staff Writers Hong Kong (AFP) Oct 29, 2009 The live fish facing death in the glass tanks in Hong Kong's famous seafood restaurants tell a strange and haunting tale of a looming global tragedy. http://www.seeddaily.com/reports/Hong_Kongs_ghostly_seas_warn_of_looming_global_tragedy_999.html
Stopping Demand for Shark Fin Soup in China
| Shark populations have been driven towards extinction in the past 20 years, with numbers down over 90% in many areas. The primary reason is increased demand for shark fin soup in China. Demand outstrips supply as fishermen around the world, motivated by the high value of the fins, hunt down the last vestiges of once robust shark populations.
Fins of up to 73 million sharks each year pass through the Hong Kong shark fin markets into China and beyond. The number rises above 100 million sharks killed annually when commercial and recreational fishing and unintended by-catch are added. Sharks mature and reproduce slowly and cannot recover from this rate of catch.
But the truth is just the opposite. Sharks are potent concentrators of toxins that enter the oceans from industrial pollution, including methylmercury. Toxins accumulate as they move up the food chain from prey to predator. Sharks are at the top of the chain and retain the most toxins. The toxins then enter and remain in the people who eat sharks. The removal of sharks from the oceans may be even more dangerous. For over 450 million years, sharks have been the guardians of the balance of the ocean ecosystem. Their demise has been shown to upset the entire food chain, with some species becoming too plentiful and causing the disappearance of other species important to man’s food supply. The elimination of sharks may yet bring an end to shark fin soup, but at too high a price for the sharks, the oceans, and mankind. Fortunately, there is evidence the high demand for shark fin soup can be reduced. Research conducted in China indicates that when confronted with the truth, consumers will change their impression of the soup. Indeed, 82% of those who recently saw WildAid advertising claim they will stop eating the soup. Since 1996, WildAid’s Active Conservation Awareness Program (ACAP) has effectively curbed the demand for illegal wildlife products. During 2007-08, WildAid developed and expanded its work to reduce demand for shark products, primarily in China. This campaign included television and billboard campaigns featuring leading Olympic stars pledged not to eat shark fin soup. The advertising featured the main stars of the Olympics Opening Ceremony, Yao Ming, who carried the Chinese flag for the Chinese team, Li Ning, who lit the giant torch and musician Liu Huan, who sang the official theme song of the 2008 Olympics.
Both organizations have complimentary missions, are pooling their resources, skills, and energy to make sure this campaign is most effective before we reach the point of no return for shark conservation. WildAid's primary efforts in this campaign will be the development and airing of television, print, and outdoor advertising, and to leverage its network of influential Chinese. Shark Savers' focus will be on creating Internet and social networking messaging, a film and other materials, designed to empower people to become advocates for the cause in their families and communities. There will be additional elements of the campaign, as well. We, at Shark Savers, are very excited to be working with WildAid on this campaign. No where in the world can we affect as big a change in shark consumption habits than in China. We think that, together, we have the right skills, message, and elements to 'close the sale' with the Chinese public. It is an urgent time as shark populations continue to dwindle, but we think that there are signs of real hope. With the athletic and cultural heroes and prominent businessmen that are coming together for this cause, and the already-proven message, we think we may be at a tipping point in China on the issue of shark fin soup. Current status: We have raised enough funds to produce the first phase of the campaign and to launch it. Production is in progress at the time of this writing. We urgently need additional funds to keep the campaign going. |

Increased consumption of shark fin soup in China is in relation to its economic success. The soup is served at business dinners, banquets, and weddings as a symbol of status and prosperity. Consumers believe the soup to be highly nutritious.
In 2009, WildAid and Shark Savers have come together to amplify the impact of this awareness and education campaign in China to reduce consumption of shark fin soup. This campaign will utilize cultural, athletic, and business heroes of China, including basketball legend Yao Ming, to deliver a message proven to make shark fin soup socially unacceptable.

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at 13:22 on November 15th, 2009
Watch the
Shark Angels Video
Alison Kock, Julie Andersen, Kim McCoy
Sea Shepherd has long been committed to shark conservation, and in 2007 it took this commitment to an even higher level by co-founding the Shark Angels alliance. The Shark Angels' first project is a short film with the goal of personalizing sharks in a way that will help to bridge the gap in human understanding, resulting in a call to action to save sharks.
The Shark Angels alliance-consisting of Kim McCoy, Sea Shepherd Conservation Society Director; Julie Andersen, Shark Savers Director; and Alison Kock, Save Our Seas Foundation Head Field Biologist-hopes that this short film will help to open the hearts and minds of the public and increase awareness of the plight of sharks and their struggle for survival as a species.
Shark Angels underwater filming session
Alison Kock, Julie Andersen, Kim McCoy
An underlying goal of this project is to capture the Shark Angels interacting with sharks in a way that will show a softer side and build on the work that Rob Stewart has already begun with his award-winning film, Sharkwater. In doing so, McCoy, Andersen, and Kock hope to bridge the gap in human understanding and alter the public perception of a horribly misunderstood species, resulting in a call to action.
"Sharks are being killed for the vanity of humanity," said Sea Shepherd Director Kurt Lieber who joined the Shark Angels team on this expedition. "The Asian market demand for shark fin soup is driving many populations of sharks to the brink of extinction. The Shark Angels project is one way to raise the awareness of the plight of the sharks, and anyone who sees it will come away feeling as I do, understanding that the hype that Hollywood and pop-culture has bestowed on sharks is not based in reality. Sharks are top predators in the ocean, and just like wolves, they have a place in the wild that no other animal fills. They are gorgeous, graceful, curious animals that need our help to assure that they survive this shortsighted assault on their ability to exist. The Shark Angels project has great potential to have people see for themselves how misunderstood these animals are."
With 100 million sharks being ruthlessly killed each year, there are not enough Sea Shepherds in the world to defend them against human greed and exploitation. By working together rather than duplicating one another's efforts, the Shark Angels alliance maximizes the use of limited resources and enables each arm-scientific research, education, and enforcement-to focus exclusively on its respective area of expertise. Recognizing the value inherent in a diversity of shark conservation approaches, the Shark Angels aim to make this issue accessible to the public and inspire people to demand the protection of sharks on a governmental level.
"Sharks have inhabited our planet for 450 million years, since before the time of dinosaurs. If we are able to not only help people understand the vital role sharks play in ecosystems and the impact this has on all species, including humans, but also to dispel the myth that sharks are ruthless man-eaters, I will consider this project a success," said McCoy.
Sea Shepherd, celebrating over 30 years of marine wildlife conservation, is proud to be a member of the Shark Angels alliance and remains strongly committed to increasing the protection of sharks and their habitats worldwide.
Below are some preliminary images from the expedition.
Jim Abernethy, Kim McCoy,
Rob Stewart, Kurt Lieber
back: Jim Abernethy, Rob Stewart;
front: Alison Kock, Julie Andersen, Kim McCoy
back: Kurt Lieber, Eric Cheng, Shawn Heinrichs,
Jim Abernethy, Rob Stewart, Rob,
Christopher Chin, Wade, Don;
front: Julie Andersen, Kim McCoy, Alison Kock
© All photos Copyright Eric Cheng
P.O. Box 2616, Friday Harbor, WA 98250
(USA) Tel: 360-370-5650 Fax: 360-370-5651
All contents copyright ©2009 Sea Shepherd Conservation Society
Hosting and other web services donated by EStreet
at 09:34 on November 16th, 2009
...and for what?
Sharks are in Danger
100 million sharks are killed each year-by longlines, by "sport" fishermen, or by a barbaric practice known as shark finning. Hooked sharks are hauled onto boats; their fins are sliced off while they are still alive. These helpless animals are then tossed back into the ocean where, unable to swim without their fins, they sink towards the bottom and die an agonizing death.
With 90% of the world's large shark populations already wiped out, sharks are being depleted faster than they can reproduce. This threatens the stability of marine ecosystems around the world. Sharks are vitally important apex predators. They have shaped marine life in the oceans for over 400 million years and are essential to the health of the planet, and ultimately to the survival of mankind. Sea Shepherd patrols marine protected areas, exposing the corruption that drives this multi-billion dollar industry and directly intervening to stop the brutal slaughter of sharks.
Downloadable Shark Brochures (PDF)

Learn about the
Sea Shepherd and LUSH
shark campaign success!
Watch video Shark Fin Soup and sign the petition to save sharks!
Downloadable Shark Defense brochures in eight languages
Longlining
Shark Finning
Shark News
Shark Angels
What Can Be
Done?
at 10:01 on November 16th, 2009
Awareness of the shark finning problem is growing. News articles are being published around the world that discuss and draw attention to the issue.
Below are just a few of the news articles we've found and would like to share with you...
January 6, 2009 -- ABC News - Australia
December 4, 2008 -- Irin News - Kenya
November 30, 2008 -- Brisbane Times - Australia
November 20, 2008 -- Vancouver Sun - Canada
November 14, 2008 -- Underwater Times
November 10, 2008 -- Environmental News Network
November 3, 2008 -- Reuters
November 2, 2008 -- Cape Times - South Africa
October 10, 2008 -- The Telegraph - UK
September 27, 2008 -- Underwater Times
September 20, 2008 -- Courier Mail - Australia
September 18, 2008 -- Reuters
August 28, 2008 -- The Standard - Hong Kong
July 8, 2008 -- SF Gate - San Francisco
August 26, 2008 -- Stuff - New Zealand
May 22, 2008 -- BBC News - UK
May 22, 2008 -- Reuters - UK
May 11, 2008 -- ABS CBN - Philippines
May 7, 2008 -- Notiemail - USA/Venezuela
March 21, 2008 -- The Raw Story - USA
September 16, 2007 -- Radio New Zealand - Wellington, New Zealand
May 14, 2007 -- Earth Times - London / New York
May 11, 2007 -- Environment News Service - USA
May 5, 2007 -- ZNet
November 6, 2006 -- Underwater Times - USA
October 26, 2006 -- Environmental News Network
September 25, 2006 -- Underwater Times - USA
November 18, 2005 -- The News.Telegraph - UK
November 3, 2005 -- The Standard - Hong Kong
October 29, 2005 -- The Sydney Morning Herald - Australia
October 20, 2005 -- Science Daily - USA
June 29, 2005 -- Environment News Service - USA
June 13, 2005 -- The Standard - Hong Kong
May 31, 2005 -- The Standard - Hong Kong