How a fake word from The Simpsons ended up in a perfectly cromulent string theory paper

If you needed any convincing that after 18 years on the air The Simpsons has thoroughly penetrated the popular consciousness, consider the following usage of the word "embiggen,"
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While in both cases for P anti-D3-branes the probe approximation is clearly not good, in the set up of this paper we could argue that there is a competing effect which can overcome the desire of the anti-D3s to embiggen, namely their attraction towards the wrapped D5s.
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his passage comes from a paper by Stanford University physicist Shamit Kachru and three colleagues, entitled (duh) Gauge/gravity duality and meta-stable dynamical supersymmetry breaking.